Headshot Oneida County Tourism proudly announces the addition of two highly accomplished professionals to its Board of Directors: Michael Lehr, VP of Marketing and Content for the Utica Comets, and Danny Frieden, Co-Owner of Copper City Brewing Co. in Rome, NY. Their combined expertise will strengthen Oneida County Tourism’s strategy and expand our insight into both sports tourism and agritourism.
Michael Lehr brings years of experience in brand management and strategic marketing under the Mohawk Valley Gardens umbrella, encompassing the Utica Comets, Utica City Football Club, several local restaurants, and even an ice cream business. Lehr’s background in video production, graphics, and advertising equips him with a well-rounded perspective that will enhance our board’s efforts to drive regional tourism.
Danny Frieden, a 23-year U.S. Army combat veteran, is a dynamic force in the local brewing scene as co-owner of the award-winning Copper City Brewing Co. His dedication to the community and his expertise in agritourism add valuable depth to our board. Frieden recently received the 2024 Christopher P. Destito Tourism Leadership Award, underscoring his commitment to making Oneida County a premier destination.
Chris Destito, Board President, expressed his enthusiasm: “I’m honored to welcome these two talented individuals. Their tourism industry knowledge will provide us with fresh perspectives to strengthen our initiatives.”
Interim President Pietra Yozzo noted, “Michael’s insight into sports tourism will support our growth in that area, while Danny’s expertise in agritourism will broaden our reach. These new perspectives are integral to our evolving strategy.”
Oneida County Tourism President Sarah Foster Calero, currently on maternity leave, shared her excitement: “Michael and Danny both bring unique skill sets and dedication to tourism, making them phenomenal additions to our board. I’m thrilled to welcome them to the team.”
Oneida County Tourism is governed by a volunteer Board of Directors.
